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Table of Contents for SEO
Effective January 1, 2024
SEO, or Search Engine Optimization, is a multifaceted approach aimed at improving a website's visibility on search engines. There are various types of SEO strategies, each focusing on different aspects of optimization. The main types of SEO include:
01. ++Research and Analysis++
1. Website SEO Analysis, Audit, Competitors Analysis, Analysis Report with Plan of action
2. Keywords Research & Analysis, Grouping and Finalizing
3. Social Media Analysis
4. Backlinks and Visibility Analysis
5. Website Health, Performance
6. Evaluate KPI and ROI
7. Lead Generation Strategy and Plan
03. ++Off Page SEO Plan++
1. Link Building (High DA, Content Links and More)
2. Local Classified and Directories Submission
3. Articles, PDF, PPT Slide Sharing, Info-graphics
4. Questions / Answers, Blogs Commenting, Forum Posting
5. Blogs and Articles Submission, Web 2.0 Submission
6. Wiki Pages, Hub Pages, Guest Posts, .Edu Links
7. Weekly / Monthly Activity and Links Report
02. ++Our On-Page SEO Plan++
1. Do On-Page Optimization for all the current Pages:
Keywords Density, SEO Titles, Meta Description,
Page Content, Duplicate content, Images, heading (h1-h2 etc),
Add keywords in content, bold keywords, interlining.
2. Technical SEO. Complex SEO Issues.
3. Google Analytics, Webmaster, Goal setup and conversion tracking
4. Improve Speed, Mobile Loading, and Optimize Images for all the Pages
5. SEO URLS, Links, Social Media Linking
6. Web-Master Errors: 404 errors, Responsive Issues, Duplicate content (Title, Meta Desc, pages, content)
7. Structure Data
8. New XML Sitemap, Update robots.txt
9. Search Engine Submission
10. Distribution of Keywords - 2 Words, 3 Words and long tail keywords combinations
11. Target different variations of keywords
12. Weekly / Monthly Performance Tracking Report
04. ++Social Media Marketing++
1. Create, Revise and Update all Social Media Pages
2. Sharing on regular pages, text posts, graphic posts
3. Improve Likes, Followers, Shares, Comments
4. Improve Reach, Visibility and Engagement
5. Weekly / Monthly Tracking Report
05. ++PPC – Pay Per Click - Google Ads - Facebook Ads++
1. Google Ads: Keywords Research, Keywords Selection,
Campaign Setup, Ads Groups, Ads Copies, Display Ads,
Responsive Ads, Remarketing, Retargeting, Target Audiences,
Location Targeting, Bid Strategy, Budget Planning,
Negative Keywords, HTML5 Ads, Conversion Tracking
2. PPC Landing Pages Optimization, Lead Generation Pages
3. Facebook Ads: Campaign Setup, Ad Groups, Ad copies,
Ad Images, Target Audiences, Location Targeting, Bid Strategy,
Budget Planning, conversion tracking setup
4. Bing, Twitter and LinkedIn Ads
5. Weekly / Monthly Tracking Report
06.++Below is a brief listing of the types of websites for SEO++
1. CMS and Corporate Websites
2. E-commerce and Merchant Solutions
3. Social networking and sharing websites
4. Real estate and Auction websites
5. Daily Deals, coupon-based websites
6. Travel, tourism, and hospitality websites
7. Education/Job related websites
8. Forum and Blogging websites etc
9. Open Sources and 3rd Party software
10. Image Galleries, Videos and Music
11. Micro websites: Insurance, Health & Diets etc
