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Competitive analysis means assessing and analyzing the comparative strengths and weaknesses of competitors; may include their current and potential product and service development and marketing strategies. For more on analyzing your competition, check out: How to Write the Competition Section of Your Business Plan.

Testimonials

Competitor analysis is exceptionally crucial.

A. Market Research

We'll do a core-level market research to find competitors that are selling products to compete with you.

B. Solicit Customer Feedback

We'll also research the brands that have received good feedback from your target audience.

C. Check Online Communities on Social Media

Our experts will analyze social media platforms like Facebook, based on your demographics to find your direct competitors.

D. Take a Look at Paid Data

Our competitor analysis involves head onto Adwords and scanning keywords that are relevant to your business, and then find your competitors.

E. Formulate Your Strategy

A detailed, insightful analysis that provides you with all the knowledge of your primary market competitors, what strategies they are investing in, for which keywords they are ranking, conversion rates, etc.

A. Keyword Research

We'll find all the keywords that your business must target to drive highly-convertible leads.

B. Identify Your Top Competitors

Once we have the relevant keywords, our SEO experts will search them to find all your fierce rivals.

C. The Metrics

We'll analyze the detailed metrics for your business, including Link Velocity, Domain Authority, Inbound Links, Social Shares, and Domain Age.

D. Social Media and Content Audit

We'll do the comprehensive research work to evaluate their blog, Facebook, Twitter, LinkedIn and Pinterest profiles. This helps to assess how active they are and what they share.

E. Study Traffic Breakdown by Country

This will allow you to have a better understanding of the competitors from where they are getting the maximum traffic and leads, and you can target accordingly.

F. Formulate Your Strategy

A. Evaluate Content Quantity and Quality

Analyze what generates engagement on your competitors' website and social media profiles. Besides, how much and carefully scrutinize their quality content to get a fair idea of their strengths & weaknesses.

B. Analyze Content Topics

We go onto the microlevel to analyze each piece of content to find trend topics you can post, and examine the content to know where you can improve.

C. Use Tools

We employ both FREE and paid tools to determine what content of your market rivals are performing on Google and social media channels.

D. Intel-Driven Content

All the analysis will eventually allow us to create an engagement that Google ranks well, and people love to share.

E. Study Traffic Breakdown by Country

This will allow you to have a better understanding of the competitors from where they are getting the maximum traffic and leads, and you can target accordingly.